INOVIL Parking Riponne is a multilevel city car park, with close to 1,200 parking spaces situated in downtown Lausanne, Switzerland. With more than a million parked vehicles annually, the underground parking garage is the busiest in the wider metropolitan district and province.
The parking facility was completely transformed and rebranded. This transformation is characterised by a vision where customer experiences occupy a central place in the car park’s new identity and are part of the facilities “smart building” approach at the heart of the smart city.
- Upgrade the existing network of static advertising poster panels with new digital-display panels.
- Easily plan, distribute, and modify advertising content across the entire parking site.
- Have a simple and flexible solution allowing to delegate content management directly to ad suppliers and agencies.
To meet the challenge, the INOVIL group called on the expertise of Solmani SA, SpinetiX Certified Gold Dealer based in Switzerland, who managed the project from the design phase at the very beginning to the final installation. In order to meet all the project requirements, Solmani recommended the use of HMP400 players in combination with the SpinetiX ARYA cloud platform, both part of the complete SpinetiX digital signage solution.
18 players across the Riponne parking garage distribute content on multiple displays of varying type and size across all four floors: and include 65″ and 85″ LCD screens, LED displays, an 88″ super-stretch display at 32:16, and a multimedia projector. A digital road-sign LED display that indicates the occupancy rate of each floor is also part of the installation. Combined with the SpinetiX ARYA cloud platform, the HMP 400 players provide the flexibility and ease of use desired by the end customer while ensuring minimal maintenance.
The digital signage installation at the INOVIL car park, makes it possible to create attractive and consistent advertising content broadcast over four floors. The created visual experiences are more engaging and convincing than the ones created with static posters. The flexible and dynamic content delivery system, based around the ARYA cloud solution, enables the creation of high-impact visual experiences, that catch the attention of different target audiences.
Advertisers quickly grasped the power and efficiency of the new system. Whereas before the renovation, advertising space was mainly occupied by the shareholders of the car park, and advertisers are now varied with various level of regional influence.
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