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Digital Signage

Advertising, wayfinding, multi-screen entertainment, information kiosks, all these, and more, are ways of using digital signage. A digital media project is not just about the hardware and installation; content creation, monitoring services, audience analysis and statistics, are a few examples of extra revenue streams for integrators and should be major considerations for end users.

Successful digital signage projects are based around the content; what is the objective, who is the target audience, how can the content be engaging, relevant and up to date, how to measure the response, all these questions and their answers need to form part of a digital signage project plan.